all about tax and licensing fees for the horse racing content and data. England recently changed the betting laws. Racing duty is replaced by a 15 percent net profit tax on the operators, which is eventually beneficial to the horse racing industry. However, the British Horse racing Board is fighting for another 1.5% to pay for the data-stream.

Currently, about 80 percent of the gaming activity is done on debit cards in the UK, whereas in the USA about 80 percent of the funding of accounts is done on credit cards. Regulations are readily in place to restrict the use of credit cards on Internet gaming.

Our studies identified three issues for Internet gaming providers.

One is jurisdiction control, as operators must fully comply with rules and regulations, or otherwise they will get into trouble.

The next issue is age verification. The 18 to 21 year old bracket is itself about 15% of the market. The legal betting age for most of the countries starts at the age of 18.

The last issue is responsible gaming. Technology is there to help making media more controllable. Put into the gaming >>