Currently the Internet connects more than 150 countries. Network traffic doubles every 100 days on the Internet. There are more than 450 million worldwide users and over 35 million sites that will be airborne in the year 2002. The adoption rate of Internet, in terms of a communication tool, is far faster than anyone could expect.

Internet gaming is gaining popularity in Western Europe more easily, as it is culturally acceptable and common to see advertising of Internet sports and race site. The whole presentation there is different and very well accepted. By and large, the activity on the Internet is sports related depending on the market, and depending on the country. In the UK, there is a great sports activity tied to the Premiere soccer league. It is phenomenal that players are predominately male, although the number of females is growing because of games of chance that are coming on-line. The female segment is growing, but it is still around 15%.